Wise Cycle

Wise Cycle is the consulting division of Haulin’ Glass Recycling, a leading U.S.-based provider of glass recycling solutions for event venues, sports complexes, restaurants, and multi-family residential properties in Atlanta, Georgia. Established to extend our sustainability and circular economy expertise to international markets, Wise Cycle brings deep operational knowledge gained from some of the world’s most high-profile sports and entertainment venues.

Since 2018, our team has diverted thousands of tons of glass from landfills, reintegrating this material into Georgia’s bottle-to-bottle and fiberglass manufacturing sectors. By designing innovative recycling systems and implementing efficient collection strategies, we have helped redefine glass recycling, transforming it from a perceived challenge into a profitable, closed-loop solution.

Our work goes beyond waste collection. We have partnered with organizations to achieve zero waste goals and delivered several industry-first milestones, including the first-ever ‘zero waste’ sold-out event, the world’s first TRUE Platinum Certified sports and live entertainment venue with over 90% waste diversion, and recognition from VenuesNow for the Best Sustainability Initiative in concessions.

Wise Cycle’s services have supported globally significant events such as the World Series, Super Bowl LIII, and 2024 Copa América.

Today, we are ready to support the Kingdom of Saudi Arabia in realizing the ambitious goals of Vision 2030. With a proven model rooted in circular economy principles, our comprehensive approach spans the full recycling lifecycle, from the moment a container is handed to a customer through its reintegration into local manufacturing.

We are eager to collaborate with government, private sector, and institutional stakeholders to build a more sustainable future where waste becomes a resource and recycling drives economic diversification.