Collaborated with the Saudi Motorsport Company (SMC) to develop and implement an environmental strategy for the Saudi Grand Prix.

Highlights of the Environmental Strategy:

Waste Management:

Launched a programme focused on Refuse, Reduce, Reuse, and Recycle; aims to cut single-use plastics and strengthen recycling across all major waste streams, managed by dedicated teams and certified partners.

Energy Efficiency & Renewables:

The event uses solar-powered signs and LED lights, reducing electricity demand and diesel usage by optimising power consumption.

Alignment with National Goals:

Supports Saudi Vision 2030 and the Saudi Green Initiative by promoting sustainable development and renewable energy.

Carbon Neutrality Commitment:

SMC aims for carbon-neutral motorsport events by 2030, in line with Formula 1 and national objectives.

Environmental Certification:

Received a Three-Star FIA rating, the highest level of sustainability recognition.

Red Sea Strategy Advisory:

Advised government bodies on shaping the National Red Sea Sustainability Strategy (2024), which balances ecosystem preservation and economic growth through ecotourism, fisheries, and renewables. Key targets: increase protected areas to 30%, reach 50% renewable energy in the local grid, and create thousands of blue economy jobs by 2030.