Strategic Leader in Circular Economy, Innovation & Sustainable Growth

Senior executive with 25+ years of experience leading organizations across Europe and the Middle East in sustainability, business development, and transformation. Former General Manager at Veolia Middle East, where I launched and scaled RECAPP- the UAE's first digital circular economy platform, partnering with public and private stakeholders to deliver environmental impact and implement EPR systems.

Proven success managing operations with 200+ collaborators, developing eco-responsible products, and building market entry strategies across 21 countries. Adept at navigating both entrepreneurial ventures and large corporate environments. 

Certified in Business Sustainability Management at Cambridge University for Sustainability Leadership, and passionate about building integrated systems that generate both business and societal value, aligned with the GCC Vision 2030. 

Jerome is now a Senior Consultant in Business Sustainability Growth. " Turning sustainability into growth: helping companies unlock revenue streams, reduce risks, and lead in circular economy innovation."

Jerome Viricel said "I bring a rare combination of entrepreneurial agility, large-scale operational leadership, and proven success in public-private circular economy innovation, particularly relevant to the UAE national ambitions. With deep regional experience and a strong sustainability background, I am uniquely positioned to support Organizations in building transformative, high-impact solutions across recycling, resource recovery, and ESG strategy."